earnest empire | men's grooming

shop now

Featured product

120ml Lightweight Face Moisturiser
$45.00 NZD

120ml Lightweight Face Moisturiser

EARNEST EMPIRE LIGHTWEIGHT FACE MOISTURISER is an easily absorbed cream providing instant hydration and nourishment for your skin. Featuring Rosehip Oil, Acai and Manuka Honey extract, and fortified with Vitamin E, this powerful and nutrient-rich blend of skincare superfoods will leave your skin looking and feeling healthy, enriched and refreshed. Because all skin types can experience sensitivity, this hypoallergenic formulation is kind to even the most sensitive
of skin, providing long lasting hydration and nourishment.



If you’ve made it here, you must have an avid appreciation for a finely groomed beard. Or you’re close to someone who does. Lucky you. Here you’ll find a fine selection of beard grooming supplies inspired by the power of nature, and engineered by the best in the business.

Earnest Empire will help maintain the manliest of facial features, making your beard as legendary as our namesake ‘Earnest the Slow Boat Barber’; who decades ago inspired a legacy that lead to the creation of our brand. 

Powered By Nature

Our all natural products are crafted to perform, and are infused with our bespoke aroma – a masculine signature evoking the history and strength of our forefathers.

It’s time to take charge, take pride, and ‘reclaim your rituals’.

Entries From An Earnest Journal

Add Style to Your Beard

If you’ve been struggling to style your beard, don’t be too harsh on yourself - sometimes you just need to be pointed in the direction to get you back on track. It’s easy to forget that your facial hair is coarser than the hair on your head..

How to Avoid Beard Dandruff

We’ve all dealt with it in one way or another - beard dandruff. Luckily, we’ve done some research on how to help, so you don’t have to.


With the weather warming up in the Antipodean regions of the globe, blokes everywhere will no doubt be frantically asking the experts “how on earth do we protect our cherished beards, and/or moustaches, whist pursuing our various and extensive outdoor pursuits...” 

When to oil + when to balm

To oil or to balm? It's one of life’s truly baffling conundrums. The answer is actually very simple. But before we get to that, let’s quickly cover off each product.

Why you need a beard wash

You’re in the shower, lathering up a storm. You suddenly feel the overwhelming temptation to scoop up a bit of that sudsy residue and plaster it on your beard? You must resist. And this is why.

The Dangers of Synthetic Fragrance

There has been a massive explosion of awareness recently in the men’s cosmetic and grooming industries around the use of synthetic fragrance.

Debunking Beard Myths

With all the information out there on the internet, sometimes we get misinformed about what’s true and what’s not when it comes to our beards. To help set things straight, we’ve debunked some of the most common rumours.

Struggling to Keep Your Beard Clean at Work?

Do you work outside, onsite or in dusty environments? It can be hard to maintain a dapper looking beard, given your working conditions or active lifestyle. To help, we’ve thrown together some tips to help you out!

@earnestempire #earnestempire #reclaim_your_rituals