You’re in the shower, lathering up a storm. You suddenly feel the overwhelming temptation to scoop up a bit of that sudsy residue and plaster it on your beard?
But wait. YOU MUST RESIST. And this is why.
Essentially, by choosing to wash our beards we are trying to achieve three things; the removal oil, dirt and bacteria. The issue being once we start removing these daily pollutants, we also risk removing our natural oils, not only from our beard, but also from the skin underneath. This can lead to all sorts of issues such as itchy and irritated skin, dry brittle facial hair, as well as the dreaded beard dandruff.
The two main culprits to skin irritation and hair damage are aggressive surfactants/foaming agents and synthetic fragrances. Synthetic fragrances alone can contain thousands of chemicals which will invariably lead to skin irritation and damage to your facial hair. These two elements are contained in many big brand shampoos, body washes and soaps.
Quality Beard washes are formulated differently. They contain a suite of natural ingredients which are specifically blended in order to wash pollutants from your facial hair, while giving back vital nourishment and hydration to both your skin and your hair. Ingredients in Earnest Empire beard wash include Mamaku black fern extract as well as Manuka honey extract – both designed to deeply nourish and protect your skin and beard.
Earnest Empire only uses natural fragrances, blended from a selection of essential oils, which means you can treat your facial hair to the delights of our masculine fragrance, without the dangers of exposing your skin to potentially thousands of synthetic chemicals.
So next time you feel the temptation to slap any old soap on your face and beard, think twice about what your grooming products contain.